Thought Leadership Resources
Articles, Blogs, New Trends and Resources

Thought leadership content is often equated with white papers but it is and should be so much more than that. Strategic thought leadership programs should incorporate a lot of content types. The following is resource content on thought leadership which includes articles on new trends, Blogs, Community Websites and Research. As we grow the site we will be expanding our Thought Leadership Content Portal.

Research
Economist Intelligence Unit - Engaging Global Executives: 10 Megatrends in B2B Marketing, 2008
ITSMA - How Customers Choose Study, 2009
Redrawing the Map: Globalization and the Changing World of Business - Ernst&Young and EIU Report, 2010
Why Indian Software Outsourcing Companies are Outsourcing to China - Paul M. Denlinger, 2007
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